Weaver Markets turns 50
By: MICHELLE REIFF Review staff firstname.lastname@example.org, Staff Writer
A local family-owned grocery is celebrating 50 years of serving the Adamstown and surrounding areas with two weeks of festivities through Nov. 10.
But providing high-quality products is only a fraction of what has made this business the long-time shopping choice for many.
Weaver Markets, founded in 1962 by the late Earl Weaver, prides itself in strengthening the surrounding community in whatever way possible. This is what the Weavers still feel distinguishes the establishment from others in the same business today.
"I think the most exciting thing is being able to work with family on a day-to-day basis, to understand my dad’s passion, why he got into business and the original vision that he had," said Mike Weaver, his son, who manages the business with his brother, Gene.
That vision was made a reality when Earl, a father of three small children and one on the way, opened the initial store in Blainsport and, 22 years later, the Adamstown 96,000-square-foot facility. The newer location includes a snack bar and a banquet facility seating up to 400 people.
The company was intended to provide a means for Earl and his family to help strengthen the surrounding community through donations — a practice followed to this day through supporting local organizations, including Cocalico School District.
"It’s about understanding our community and making a positive impact," said Mike, who has been in the enterprise for 34 years. He noted that it’s easy for businesses to "get caught up a lot in sales — in bottom lines."
The other factor Mike believes has contributed to the longevity of the store’s success is the value it places on staff.
"We like to believe our employee body is like our extended family," he said. A member of the second generation, he places high importance on this outlook.
A two-week sale is currently underway to celebrate the anniversary and show appreciation to loyal shoppers. It features low prices, gift card giveaways over $5,000, balloons for children, printed anniversary canvas bags for each order over $50 and "quarter dog days" Nov. 3 and 10, when hot dogs will be only 25 cents.
At the 50-year point, Mike sees the business as moving full-speed ahead to the future rather than slowing down.
"We have not fully developed the whole corner as far as options here in Adamstown — future development of the property here," he said. He also is not ruling out expansion to other locations.
The Blainsport store is located at 730 W. Route 897; the Adamstown location, Route 897 and 272. For more information, call 336-3868, 484-4302 or visit weavermarkets.com.
Posted: October 31st, 2012 under Cocalico.